Donna FMCG Private Limited was established in 2017, under the supervision of Mr. Akshay Dua (founder & CEO at Donna FMCG). With a passion and determination to ensure women safety, Impower Defense Pepper Spray was launched in 2017 in the online market. Within months of its release, Impower became one of the best-selling pepper spray brands in India. It went on to receive several prizes and accolades from organizations and state governments.
In 2018, upon meeting with Mr. Vishal Sehgal and Ms. Tanisha Pant, Mr. Akshay Dua ventured into Skin/Hair Care. Consequently, Positive was launched in the market. The hard work and cooperation made the success of Positive possible. As of 2019, there are already 15 products launched in the market under it. Positive promises the goodness of Ayurveda blended with Modern Ingredients and ensures safe, natural, non-toxic and result-oriented products. Early in 2019, the firm launched yet another brand, Kalyani.
Mission & Vision
Mission
With passion and zeal in eyes, Donna FMCG vows to reach and secure as many lives as possible. With hard-work, positive approach and a motive of Feminism and Gender Equality, Impower Defense Pepper Spray was launched in 2017, the first ever product by Donna. Conveying a powerful message of I AM POWER!, it has become one of the most trusted and best selling pepper spray brands of India. Walking on the same path of goodness and well-being, Donna has transformed itself as well as many other lives by launching its result driven skin and hair care brand- Positive in mid 2018
Vision
Having a clear sight of constant growth and proliferation, Donna FMCG started off its journey with just one product. But the support and appreciation of customers made the upcoming journey possible. Donna’s result-oriented brand for men and women - Positive is all set to revolutionize millions of lives by delivering unsurpassed results with its remarkable formulations. With big dreams and confidence in eyes, the company believes in learning and self-improvement. At DONNA- the goals are aimed and the vision is set, to deliver the best than the rest.