In this video, Michael Neuendorff, The Growth Coach, explains why creativity is important when using social media. He also shares an essential tool for anyone who gets writers block when considering posting to social media accounts. Please subscribe to this Channel. Then, learn more and join our mailing list at http://www.buildandbalance.com 533 Airport Blvd., Ste. 400 Burlingame CA 94010 United States Transcript: Be creative. Be creative. Always be thinking about "what can I say, what can I do that's a little bit different, that's a little bit imaginative" and here's where the hard work really begins because you've done the studying and the organizing in isolation but now that you're creating, it's about time to get out there and you're going to need to be fairly creative when you get out there. Here's some tips on creation for you. Use a cheat-sheet. I have some of my clients do is actually create a sheet that is a bunch of different ideas for what you could share. You can share videos, you can share pictures, you can share links, you can talk about what new services you're offering, what new staff you've hired, what sales and special promotions you have, new lines in your store. Think about all the different things that you can share but rather than have those swimming around in your head, create this cheat-sheet, have it printed right next to your computer so you know when you get that social media writers block, you look at the sheet, "oh yeah, I can do this today" or you look at your social media calendar and see "oh I'm supposed to do this today."