What is Advertising Advertising is the art of convincing prospective customers to buy products and services. There are various modes of advertisement like print media, Electronic media, Internet and Social networking sites along with hoardings and display boards. Advertising definitely plays a key role in creating demand, promoting brands. Career Options in Advertising: 1. Copy Writer The main role of the copywriters is to write adverts and make the creative slogans, words and audio scripts for the visualizations of the adverts. An advertising copywriter should be highly creative and imaginative. Good writing skills are also needed. If you have a keen interest in all advert techniques this you are fit for this position. The work of a copywriter varies from client to client, as demanded by the client they have to work on that matter. For becoming a copywriter, you will need a bachelor’s degree in communication, English or journalism. The average annual salary of a copywriter in India is around Rs.3,00,000 2. Graphic Designer Graphic Designer is another important professional in the field of Advertising. The main purpose of the graphic designer is to produce the designs for the adverts. The design is in such a way that it conveys the client’s message to the audience with a high visual impact. As nowadays most of the designing work is done on the computer with the help of various graphic designing programs. So experts with strong computer skills along with a strong visual sense and an interest in the graphics and typography are well suited for this job. A bachelor’s degree in arts, graphic arts or other visual art related subjects is required to become a professional graphic designer. The average annual salary of the graphic designer in India is approximately Rs.6, 00,000/- per annum 3. Advertising Photographer An essential part of any advertising campaign an advertising photographer works with the ad agency to utilize his photography skills in the marketing campaigns. It depends on the client’s demand that you will photograph a product, place, models or building. The photographs used in marketing should be interesting as well as eye-catching. You must be aware of all technical skills regarding photography. Formal qualifications like a Diploma or Degree in photography or a related field can help you get the job easily in the ad industry. The average annual income of a photographer in an ad agency is around Rs.4, 80,000/-. 4. Visualizer A visualizer transforms the pictures, images, written texts to the graphic visuals. If you have that great design creativity then you can think of becoming a professional visualizer. A bachelor’s degree in design or another equivalent course can boost your chances of entering the industry. The annual income of a visualizer in India is around Rs.4, 00,000/-. 5. Client Servicing Executive The client servicing executives act as the middlemen between the external customers and the internal department of the advertising organization. They deal with problems of the customers by interacting with them over phones, emails, etc. If you have good management skills, good decision-making power along with an analytical mind then you can think of it. The annual salary package of this post is around Rs.3,60,000/-. 6. Market Research Analyst Market Research gathers and analyzes the data of consumers and other competitors. They analyze the people's needs, what customers want and at what price and help the company with these issues. An analyst must have the ability to notice the pattern within statistics, as well as accuracy and attention to the details. To pursue your career in this field, a bachelor’s degree in market research or a related field is required. The average salary of an analyst per annum is around Rs.3, 50,000/-. 7. Media Planning/Research Analyst The main role of the planning department starts at the time when the ad work is done. They are responsible for planning, scheduling, time and space in the newspaper, TVs, radios, magazines, and other advertising sources. A bachelor’s degree in broadcasting and media or in a related field is required for this designation. The annual income in this stream is around Rs.5, 00,000/-. 8. Advertising Account Manager The advertising account manager prepares the cost estimations and presents the advert ideas to the client. Actually, they are like the bridge between the client and the organization. A bachelor’s degree in advertising or equivalent to this is required to become an advertising account manager. The annual salary package of the account manager is approximately Rs.5, 50,000/- #advertisingcareeroptions #advertisingjobs #advertisingjobscopes