Hey folks, Sorry there were some editing issues at the end of the video. This video will give you a better and easy understanding of the dagmar approach in Hindi. The DAGMAR approach of advertising was devised by Mr. Russell Colley. DAGMAR is an abbreviation for “Defining advertising goals to measure advertising results”. *Maximum ROI from advertisements? Creation of a communication task to achieve goals and Defining the objective of the communication tasks in a manner that the results can be measured. *ACCA model/approach.