FMCG Marketing / sales promotion happens at 2 two levels - Consumer level FMCG Marketing and Retailer level FMCG Marketing. Consumer level FMCG Marketing includes creating different types of sales promotions for consumers called consumer offers and also create advertisements for creating brand awareness. The other type of Sales Promotion in FMCG Marketing is Trade Marketing which includes creating different types of sales promotion for trade. This includes developing trade schemes.