This video explains the importance of utilizing business cards. To learn more about my business coaching services, visit http://www.buildandbalance.com. 533 Airport Blvd., Ste. 400 Burlingame CA 94010 United States Transcript Hi! This is Michael Neuendorff, certified Guerrilla Marketing Coach. I'm here to talk with you about Guerrilla Marketing Weapon #12 and that's business cards. Do you have a business card that is a marketing message? By that what I mean is does it go beyond simply stating how to get a hold of you? Does it include your Facebook page URL? How to find you on Twitter? Does it talk about your satisfaction guarantee or the services that you offer on the back of the card? When you start thinking of a business card as a marketing weapon, your mind opens up to the possibilities of advertising every time you hand out your business card. Take a look at yours. If all it has is your contact information, then it's time for you to retool your business card and turn it into Guerrilla Marketing Weapon #12.