This video explains why it's important to be totally professional when talking over the phone. To learn more about my marketing consulting services, visit http://www.buildandbalance.com/services/marketing-consulting/ 533 Airport Blvd., Ste. 400 Burlingame CA 94010 United States Transcript Hi! This is Michael Neuendorff, certified Guerrilla Marketing Coach with Guerrilla Marketing Weapon #16 and that's professional phone demeanor. What this means is when people call your business, it's answered presently and professionally and with a smile because the other person on the other end can feel it when you smile on the phone and they could certainly tell when you're a professional on the phone. I've called several businesses in the past and had the person on the other end just answer "hello?" and then you wonder if you actually called the business or not. That's not very professional and it's not the way to use Guerrilla Marketing Weapon #16. Be professional on the phone and you'll find that it creates a strong marketing impression and that's why it's on our list of 101 Guerrilla Marketing Weapons.