This video explains the importance of having fusion marketing partners to increase your business. To learn more about my business coaching services, visit http://www.buildandbalance.com. 533 Airport Blvd., Ste. 400 Burlingame CA 94010 United States Transcript Hi! This is Michael Neuendorff, certified Guerrilla Marketing Coach and I'd like to talk with you about Guerrilla Marketing Weapon #5 and that's fusion marketing partners. What is a fusion marketing partner? That's another business that's willing to co-market with you. It's a complimentary business and by marketing together, you can grow each other's businesses that much faster and stronger. Let me give you a few examples. Let's say you're a retail store, you could partner with the store right next to you by having each other's brochures on your counters or having a poster about each other's businesses in your front windows. Let's say your online stores, well you could promote each other on your websites or if you're independent professionals like attorneys or financial planners, CPAs, you could do public seminars together. These are just 3 simple ways that different types of businesses can partner together using Guerrilla Marketing Weapon #5 and that's fusion marketing partners. if you're not using this weapon yet, I suggest you write down a list of 5 -- 10 businesses that you could partner with and then start working down the list and seeing who's a good fit you and your business.