00:00 - Intro 00:21 - SWOT Analysis can be done on a personal level or to a business - S -trenghts - W -eaknesses - O -pportunities - T -hreats 02:55 - Ticket time 03:07 - Your menu offerings variety, etc. 04:00 - Your HR system 06:43 - Partnership 08:22 - Going on a national level 09:33 - New restaurant coming into town that could be a threat to your sales 10:52 - Focus on 80/20 rule The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Subscribe! Making Dough Show is a dedicated Weekly Show to help you GROW your restaurant sales! We talk about restaurant marketing tips, ideas, and making dough! SWOT Analysis can be done on a personal level or to a business We need to start by analyzing where we are at then look to where we want to go and how we’re going to get there Conducting a sweat analysis is a very strategic and simplified way to look at aspects of the business that actually matters Strengths Off the top of your head when you think about your restaurant in comparison to other restaurants in town that serve the same food or cuisine what are your strengths Ticket time Dining experience Your service Your reputation Your branding Your price point Your menu offerings - variety etc Your online presence Your marketing strategy Your training system You’re hiring training and termination system Your brand story and how you communicate it daily Your finances/ books etc Your labor percentage in relation to the sales Your food cost Your core management team Your location and easy access visibility The dining options you offer Dinan pick up delivery Business and that working relationships Your HR systems You have a unique selling proposition Your hours of operations Your Decor and ambiance Your diet options in your menu think are your strengths and your weaknesses of your business Threats What are 20% threats out that can have 80% damage impact! And what can you do proactively to reduce this impact! For instance with a theater coming around it is critical for me to be able to continue to be in contact directly with our customers so we can make offers we can build relationships directly with them So I’m heavily having Facebook ads and opportunities where I am capturing peoples information whether it’s there or email or phone number or there are enrolling in our messenger bot Opportunities we know that people have issues with carbs Great opportunity for me is to be thinking about how can we have for instants protein crests they were making in house Used to purchase this item from a company where they were making these crusts out of ground chicken and Parmesan cheese So what has been my strategy in the month of December is trying different recipes and I finally came up with this chicken protein crust that we’re gonna be making a house and heavily promote in the next few weeks in January Again this is an opportunity to reach a new demographic people who are into keto diet which would consider pizzerias their enemies to come and make friends with us and try our toppings and sauce in the house shredded mozzarella cheese on these protein crest we are making from scratch in house Weaknesses some of our weaknesses in this season is that my husband and I have not been able to duplicate ourselves We’re not involved in operations unless there is a big promotion going on in the world are short staffed Another weakness is our app station that is ran by my mother The app station is heavily reliant on my mom She’s a machine and she’s phenomenal In the future and other things you can consider is to do a swot analysis on a micro level What are the strengths weaknesses opportunities and threats to your kitchen operations Swot analysis of your front of the house operations Swot analysis of your front of the house manager or your kitchen manager Swot analysis of your marketing systems Swot analysis of your training systems Swat analysis of your financial systems You could go in a lot of depth analyzing your restaurant in your business on a micro level it’s strengths weaknesses opportunities and threats And come up with projects to systematically find new solutions to your current problems To save you time To get your freedom So you reply less on people and more and systems And obviously make more demo in 2019!