This video consists of the concept of sales training i.e. the meaning or definition, importance of salesforce training program, different objectives of sales training program, the methods of assessing salesforce/sales people/salesmen training needs and the process of designing the effective sales training program using ACMEE approach. Importance of sales training: 1. Improving communication skills 2. Learning sales methodology 3. Overcoming objections 4. Developing administrative skills 5. Product knowledge 6. Customer service skills Objectives of sales training: 1. SALES GROWTH 2. SALESFORCE TURNOVER 3. REPEAT CUSTOMERS 4. UP SELL STRATEGIES 5. INCREASE PRODUCTIVITY 6. SALES EFFECTIVENESS Methods of assessing training needs of sales force: 1. Sales manager’s observation 2. Salesforce survey 3. Customer survey 4. Performance testing 5. Job description 6. Salesforce audit Designing the effective training program (ACMEE): 1. Aim of training 2. Content of training 3. Methods of training (i) On the job training (ii) Off the job training 4. Execution of training 5. Evaluation of training (i) REACTION (ii) LEARNING (iii) BEHAVIOR (iv) RESULT