In this video I explain a very important concept that I share with all my clients in sales training or sales coaching programs. The concept is "level playing field". You are not beneath your buyer. You are equal to your buyer. There are too many salespeople who lack confidence and put themselves in a subordinated position to the buyer. Don't do it! Watch the video to get more information on this tip and listen to the example I share. To learn more about my sales training and coaching programs, please visit: http://www.buildandbalance.com/ and explore the various options offered.