In this video, Michael Neuendorff, The Growth Coach, explains the essential keys to engagement in social media. Watch and learn why engagement in social media is akin to having a successful small business. Please subscribe to this Channel. Then, learn more and join our mailing list at http://www.buildandbalance.com Transcript: Here are a few things that we know about engagement. Some of these you mentioned, 'One type doesn't fit all.' One size does not fit all and we'll get into that as we talk about the different types of platforms. It's not easy or we don't feel good at it. We find engagement to be a little bit difficult. I notice some of my clients struggle with that and they say, "How do I get people to like my page? How do I get people to comment on my posts? How do I get people to comment on my blog? How do I get people to share my video?" It is not easy. So, we have to be creative and different. As with any business, if we're not creative and different, this doesn't just talk about communication. This is about any business in general. If we're not creative and different, then people won't necessarily engage with our business, so it's true of social media too.