Organizational Selling refers to the sale of products or services from one business entity to another. It is also known as B2B selling. Consumer Selling refers to the sale of products or services from one business entity to the end consumer. It is also known as B2C selling. Number of Buyers In Organizational Selling the number of buyers is small whereas in Consumer Selling the number of buyers is very large. Nature of Relationship In Organizational Selling the buyers and sellers have a long-term and stable relationship whereas in Consumer Selling the buyers and sellers have a short-term and unstable relationship. Decision Making In Organizational Selling the decision-making power is in the hands of different levels of managers whereas in Consumer Selling friends and family members can influence the decision-making process. Buying Decision In Organizational Selling the buying decision is in the hands of knowledgeable professionals whereas in Consumer Selling the consumers might not have complete knowledge and information of the product. Negotiation In Organizational Selling the scope for negotiation is high whereas in Consumer Selling there is little or no scope for negotiation. Price and Value of Goods In Organizational Selling the price of products and the total value of sales is high whereas in Consumer Selling the price of products and the total value of sales is comparatively very low. Closure of Sales In Organizational Selling the delivery and payment takes time and does not happen simultaneously whereas in Consumer Selling the deal closes immediately and the delivery and payment are simultaneously conducted. Mode of Payment In Organizational Selling Credit and Carry schemes are common whereas in Consumer Selling Cash and Carry scheme is followed. Organizational Selling Example – McLane - Grocery distribution – Serves an estimated 49,000 retail locations. - Foodservice distribution – Caters to nearly 36,500 chain restaurants. - Beverage distribution – Services 24,900 retail locations. - Key Customers – Walmart, 7-Eleven, and Yum! Brands. - Others – Circle, Kmart, Target Organizational Selling Example 1. com This video is on Organisational Selling vs Consumer Selling and it has the following sub-topics. Time Stamps 0:00 Introduction 00:16 Definition 00:28 Number of Buyers 00:40 Nature of Relationship 00:50 Decision Making 01:05 Buying Decision 01:23 Negotiation 01:37 Price and Value of Goods 01:48 Closure of Sales 02:04 Mode of Payment 02:16 Organisational Selling Example – McLane 02:46 Grocery distribution 02:52 Foodservice distribution 02:57 Beverage distribution 03:10 Key Customers 03:23 Others 03:47 Organisational Selling Example – Alibaba.com