The stock market is riddled with uncertainty, but certain tried-and-true principles can help investors boost their chances for long term success. Some of the more important basic investment advice includes riding winners and selling losers; avoiding the urge to chase "hot tips"; resisting penny stocks that have little or no chance at being profitable in a short time span because they'll lose all your money if you invest it now instead what would be better than waiting until tomorrow? And finally picking an investing style then sticking to it so as not become completely overwhelmed by everything going on around us today!