First of all, we should understand the meaning of interviews and questionnaires. The questionnaires are mailed to the respondents, to be answered, in the manner specified in cover letter. It implies a form which consists of a series of written or printed multiple choice questions which is to be marked by the respondent. The interview is a one to one communication where the respondents are asked the questions directly. It is a formal conversation between the interviewer and respondent where they participates in a question answer round. Questionnaires include closed ended questions whereas the interviews includes open ended questions.
The questionnaires provides the factual information whereas the interviews provides analytical information. The questionnaire is objective whereas the nature of the interview is subjective. So here comes the exact question that Why interviews are better than questionnaires. Here is the answer. In questionnaires people say what they think looks good which shows that it focuses on social desirability. On the sensitive issues, people may not tell the truth. The postal survey might have low response rate. Whereas in interviews detailed information could be obtained. It avoids oversimplifying complex issues. The greater importance is given to individual's point of view.
For a business to succeed, a company need the right people in the workplace. So the firm examines the respondent while taking an interviews or by filling the questionnaires. From above mentioned information it is somewhere clear that interviews are better than questionnaires because personal interaction(can be telephonic) is better than answering up some questions. The face to face interviews helps to gain a better idea of applicant’s personality, behaviour. The interviews shows the correct and actual reality of an individual that whether it is suitable for your firm or not. Moreover, in interviews the interviewer can suspense the body language of an interviewee. Through interview, the interviewer gets a clear sense of candidate’s ability to speak about the field, job and industry.